Is the review really free?

Yes. The first review costs nothing and needs no card - you get a branded report of the headline issues whether or not you take it any further. The deeper, hand-checked version is the £199 audit.

Do I have to buy the audit to work with you?

No. The full audit is included when you join a plan - that is how we get started. If you only want the written document, it is £199 one-off, yours to keep, with no monthly commitment.

Is this legal or regulatory advice?

No, and we're careful about that. We check your site against published guidance - ASA/CAP, prescription-medicine advertising rules, Scotland's 2026 Act - and flag what looks like a risk. For formal legal or HIS registration questions we'll point you to a healthcare regulatory solicitor.

What if I already have a website?

We can take over and improve what you have, or rebuild it - whichever serves your clinic better. The plan price is the same.

Am I locked into a contract?

Plans run for an initial 12 months - long enough to do the work properly - then roll monthly. A transparent website buyout is published from day one, so your site is never held hostage.

How is this different from hiring an agency?

An agency does a project. We're your ongoing digital department - website, SEO, automation and compliance monitoring under one roof, every month.

Praxe · Kirkcaldy

Your clinic's digital department in Kirkcaldy

From the Lang Toun to the wider central Fife coast, Praxe acts as the outsourced digital department for aesthetic and private healthcare clinics - one plan covering your website, local search visibility, advertising-compliance monitoring and the automations that stop enquiries slipping through the cracks.

Kirkcaldy's high street has had a hard decade, and many of the town's clinics have moved to appointment-led premises where almost every new patient starts with a Google search. That makes local SEO and a website that books consultations the difference between a full diary and a quiet one. We know the Fife market, and we track the Non-surgical Procedures and Functions of Medical Reviewers (Scotland) Act 2026, whose premises and practitioner duties cannot begin before 6 September 2027.

Rebuild my website - £299 See what's included

£299 once, nothing monthly, hosting included - or start with the free review, no charge either way.

Regulatory references: the Non-surgical Procedures and Functions of Medical Reviewers (Scotland) Act 2026 and its commencement rules (legislation.gov.uk), plus the CAP Code (ASA). Praxe is not a law firm and does not give legal advice.

One plan, everything digital

Your clinic's digital department. Handled.

Four disciplines that usually mean four suppliers and four invoices. Praxe runs them together, so your website, your advertising and your patient pipeline all pull in the same direction.

Clinic website

A fast, beautiful site built to turn visitors into booked consultations - fully managed, hosted and updated by us.

Advertising-compliance monitoring

Ongoing checks of your site against ASA/CAP guidance, prescription-medicine rules and Scotland's Act. We report to you first. On a plan, we keep watching so you are not doing this alone.

Local SEO

Rank for the treatments patients actually search for in your area - so new enquiries arrive without paying for every click.

Patient automation

Enquiry follow-ups, booking reminders and review requests that run themselves - so fewer leads slip through the cracks.

The rebuild

The website first. £299, once.

Your content kept, mobile that works, built to be found - live in about a week, hosting included, nothing monthly. The £299 is the founding-clinic rate: the trade is a testimonial and the before/after as a case study.

Clinic website rebuild

£299 one-off

Your content, lifted into a fast, mobile-first site built to be found - live in about a week. Nothing monthly.

Your content and treatments kept
Mobile that actually works
Fast, secure, built to be found on Google
Hosting, domain and SSL included
Live in about a week
Nothing monthly - the site is yours

Founding-clinic rate. The trade: a testimonial and the before/after used as a case study.

Start my rebuild

Compliance & growth review

Free

An automated scan of your public site. We review the output and write the headline issues up in a short branded report.

Automated scan of your public website
Reviewed and written up by us - not sent straight from a tool
Advertising red flags against ASA/CAP and prescription-medicine rules
The obvious SEO, speed and enquiry-flow gaps
A short branded report, yours to keep
Back to you within 3 working days

Get your free review

Full clinic audit

£199 one-off

The deep version - gone through page by page by a human, not generated and sent.

Everything in the free review, checked by hand
Page-by-page advertising review: claims, testimonials, before/after imagery
Prescription-medicine (POM) advertising check
Readiness check against Scotland's 2026 Act
Technical and local SEO audit
Core Web Vitals and page-speed analysis
Design, UX and enquiry-journey review
Accessibility and cookie/privacy check
A prioritised action list you can hand to any developer
A 45-minute walkthrough call

Included when you join a plan. Or £199 on its own, yours to keep.

Book your full audit

One-off. Nothing monthly unless you ask us to stay.

Start here

Start your rebuild, or get the free review.

Enter your website and tell us which you'd like: the £299 rebuild, or the free scan with the headline findings written up. No call needed to get them.

Your clinic website

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What would you like?

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Delivered within 3 working days · No card required · Genuinely no obligation